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Print ads for teen

Victoria's Secret has been open about going after the teen market. The lingerie brand has invested heavily into its teen brand, Pink, and even geared its annual fashion show toward a younger audience. Victoria's Secret's new ad campaign confirms its intense focus on the tween market. It's called "Bright Young Things" and focuses on colorful lingerie, sweatpants, t-shirts, and backpacks. Victoria's Secret. The strategy makes sense.
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How Advertisers Target Your Teen’s Smartphone and How to Cope

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Report: More and More Teens Seeing E-Cigarette Ads

Advertisers know how important smartphones are to teens and tweens. Traditional commercials are getting easier to avoid all of the time, so brands have to be creative about how they reach out to teens. In many cases, they do that through social media. Sites like YouTube and Snapchat are prime territory for reaching teens and tweens. Frequently, the two are mixed. For example, some brands partner with popular YouTube personalities, called influencers, to promote their brands. This means that a YouTube celebrity that your child watches for fashion tips, gaming commentary, or humor — possibly a teen or tween like themselves — may also be getting paid to pitch a particular brand of shoes or the latest game console.
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Advertising Influences on Teens

For fans of celebrities nothing is more appealing than the chance to look, feel, and even smell like their famous idols. A recent trend of ad campaigns featuring young stars have been effective in targeting teens -- and also controversial, in the cases of Hailee Steinfeld's Mui Mui clothing ad and Dakota Fanning's Oh Lola! These fresh-faced celebs are fronting fashion houses like Louis Vuitton and starring in print ads and commercials directed by legendary photographers such as Ellen von Unwerth and Mario Testino. Here is a list of 10 young and rising starlets who have been picked as the new faces for some of fashion and beauty's biggest brands.
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With the bar set higher, many brands have struggled to keep up with this new standard. But some brands have met the challenge head on and are leading the way when it comes to showing keen awareness for the consumer, such as displaying inclusiveness, diversity, and support of campaigns close to the heart. A subset of this approach concerns the next generation of customers; our teenagers. Advertising and connecting with this age group is so crucial for brands, as it will help cement them as the go-to brand for these young adults in future.
From: Yozshulabar(77 videos) Added: 05.08.2019 Views: 948
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